SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                            ______________________
                                        
                                   FORM 8-K


                                CURRENT REPORT
                     FILED PURSUANT TO SECTION 13 OR 15(D)
                                      OF
                      THE SECURITIES EXCHANGE ACT OF 1934


        DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED): MAY 28, 1997



                        CMG INFORMATION SERVICES, INC.
            (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)



       DELAWARE                   0-22846                 04-2921333
    (STATE OR OTHER       (COMMISSION FILE NUMBER)      (IRS EMPLOYER
     JURISDICTION                                     IDENTIFICATION NO.)  
   OF INCORPORATION)                                        
                                                        



100 BRICKSTONE SQUARE ANDOVER, MA                          01810

(ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)                 (ZIP CODE)

REGISTRANT'S TELEPHONE NUMBER
INCLUDING AREA CODE: (508) 684-3600

                                       1

 
 ITEM 5  OTHER EVENTS.
 ---------------------

 On May 28, 1997, the Company announced a new venture dividend program in
 connection with the Company's CMG@Ventures Internet investments and also
 announced a dividend under such program, payable on July 31, 1997, of one share
 of Lycos, Inc. common stock for every sixteen shares of the Company's common
 stock held by stockholders of record on June 5, 1997. A copy of the news
 release containing such announcement is filed herewith as an exhibit and
 incorporated herein by reference.
 
 ITEM 7. FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS.
 ---------------------------------------------------------------------------

 No financial statements or pro forma financial information are filed as a part
 of this report.  The exhibit filed as part of this report is listed in the
 Exhibit index hereto.



 Exhibit
   No.                             Description
 -------                           -----------

  99.1         News release dated May 28, 1997 issued by CMG Information
               Services, Inc.

                                       2

 
     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.



                                    CMG INFORMATION SERVICES, INC.
                                         (Registrant)



                                    /s/ Andrew J. Hajducky III
                                    ---------------------------
June 5, 1997                        Andrew J. Hajducky III, CPA
                                    Chief Financial Officer, Treasurer

                                       3

 
                                                                    EXHIBIT 99.1
                                                                    ------------


For Immediate Release:                      Contact: Andrew J. Hajducky III
May 28, 1997                                Chief Financial Officer
                                            (508) 684 - 3660



    CMG Announces Venture Dividend Program and First Venture Stock Dividend



Andover, MA--- CMG Information Services, Inc. (NASDAQ: CMGI) today announced a
new venture dividend program in connection with its CMG@Ventures Internet
investments and also announced the first dividend of venture investment stock
under the program.   CMG plans to dividend one share of Lycos, Inc. (NASDAQ:
LCOS) common stock on July 31, 1997 for every sixteen shares of CMG stock held
by shareholders of record on June 5, 1997.  Cash will be distributed in lieu of
fractional shares of Lycos on a proportional basis based on the closing price of
Lycos stock on June 5, 1997.

Additional information regarding Lycos is available from Lycos Investor
Relations or from Lycos' web site at http:www.Lycos.com.

CMG@Ventures has invested a total of $3.7 million in Lycos, beginning in June,
1995, and holds approximately 59% of Lycos' total outstanding shares.  The
declaration of the distribution of the Lycos stock will result in the
recognition of a one time gain in CMG's fourth quarter ended July 31, 1997, and
is not expected to reduce the Company's ownership percentage in Lycos below 50%
upon distribution.

The Lycos stock being dividended is freely tradable.  The tax consequences for
CMG shareholders of the dividend of Lycos stock will vary, and CMG assumes no
liabilities for those tax consequences.  Shareholders are urged to consult their
own tax advisors.

As part of the Company's initiative to increase shareholder value, the venture
dividend program is intended to share with CMG shareholders the financial
benefits from the success of its CMG@Ventures Internet investments.  Subject to
restrictions on transfer, the program envisions distributing up to 10% of the
stock held by CMG@Ventures upon an initial public offering by one of the
companies in which it holds an investment.  CMG may also announce from time to
time other stock dividends in connection with its Internet investments.  In the
future the date of the record for such dividends will be the date of the
announcement.  Such dividends are subject to approval of CMG's Board of
Directors and subject to holding requirements by regulatory agencies such as the
SEC.  As with any dividend program, it may be altered or discontinued at the
discretion of the Company.

CMG Information Services, Inc. is a leading provider of direct marketing
services, investing in and integrating advanced Internet, interactive media and
database technologies.  CMG@Ventures currently holds investments in eight
companies, including Blaxxun Interactive, Inc., GeoCities, Ikonic Interactive,
Inc., KOZ Inc., Lycos, Inc., Parable, LLC, Premiere Technologies, Inc., Silknet
Software, Inc. and Vicinity Corporation.

 
Forward looking statements in this release are made pursuant to the safe harbor
provisions of the Private Securities Litigation Act.  Investors are cautioned
that actual results could differ materially from those anticipated by such
statements and are advised to consult CMG's current SEC filings for additional
information concerning risk factors that affect the Company's business.